CV & Contact

With nearly a decade of experience as a copywriter, I have crafted impactful campaigns for international, regional, and local clients, including Samsung, Audi, OTP, Telekom, and Opella. My work has been recognized with numerous international and Hungarian awards, such as the Cannes Lions, Eurobest, Cresta, LIA, EPICA, Golden Drum, Hipnózis and Aranypenge.

I am always eager to connect and explore new challenges where creativity can elevate a brand's identity.

See my work HERE, or read it below

2024

Publicis Groupe Hungary | Senior Copywriter

We developed a regional platform for Opella’s Algoflex brand, “The Best Pain Is the One You Can Avoid” launched in Hungary and adapted across five markets. Based on this platform, we created the Pain Ambassadors campaign, which has since become one of the most awarded healthcare campaigns in Hungary, winning a Grand Prix at Hipnózis and several international recognitions. For Samsung, we built a new Gen Z focused platform called Futureproof Academy, creating the DiSPUTA video series alongside three additional weekly formats and further always-on activations. We also developed local campaigns for Essity, including Stink Invaders for Zewa. Through this work, we have won multiple Hungarian and international awards, including Epica, Eurobest, Effie, Golden Drum, CRESTA, Arany Penge, Hipnózis, and Pixel Perfect Awards.

2023

Paternity leave and 24/7 insight workshops with a toddler.

2020

Publicis Groupe Hungary | Creative Copywriter

After returning to the firm, the COVID-19 pandemic hit, and we began working from home. We worked hard to find our place in this new environment, and the awards we received proved that we had succeeded. In just two days, we created The Flourbook for NoSalty, raising millions for the Hungarian Red Cross.

2018

Café Communications | Senior Copywriter

I met Sancó Szabó, and our power group began working together. After just a few months, we won Golden Drum's Young Drummer competition and several international award (LIA. Golden Drum, Cresta, Epica) for our work with Audi.

2016

Leo Burnett Budapest | Junior Copywriter

After completing Mito's Intro (copywriter school), I had the chance to meet Vilmos Farkas at a Portfolio Night, where he offered me an internship as a copywriter. A few months later, I secured my first contract as a Junior Copywriter, working on Samsung's social media launch and other significant projects for brands such as Vodafone, Mol Group, FCA, Pfizer, and P&G. I contributed to Samsung's #SeeColors campaign, which won several international creative awards, including Cannes Lion, LIA, and Cresta.

Please write an e-mail to szasz.daniel.laszlo@gmail.com

or contact me on the following social sites:

↑Back to Top